Ticker Symbol: K Exchange: NYSE

Company Profile

Kellogg's develops, produces and markets a broad range of cereals and convenience foods including cookies, crackers, cereal bars, frozen waffles and veggie foods. The company's products are manufactured in 18 countries and sold in more than 180 countries around the world. K shares are a component of the S&P 500

Key Products & Services:
Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, All-Bran, Nutri-Grain, Rice Krispies and Morningstar Farms

Target Investor:
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Key Statistics 2005 2006 2007 2008 2009 2010
Revenue ($ millions) $10,177.2 $10,906.7 $11,776.0 $12,822.0 $12,575.0 $12,397.0
EPS $2.36 $2.51 $2.76 $2.99 $3.16 $3.30
Dividend $1.06 $1.14 $1.20 $1.30 $1.43 $1.56

DRIP Plan Summary:
Shares Needed to Qualify: 1
Minimum Additional Investment: $50 ($25 w/ongoing automatic investment)
Maximum Additional Investment: $100,000/year
Additional Purchase Discount: None
Purchase Trading Fee: Company paid
Dividend Reinvestment Trading Fee: Company paid
Dividend Reinvestment Service Fee: Company paid

Plan Prospectus

Investor Contact Information:
Transfer Agent: Wells Fargo Shareowner Services
Mail: Wells Fargo Bank Minnesota, NA
Shareowner Services Department
St. Paul, MN 55164
Phone: 877-910-5385
IR website:

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