Southern Co

Ticker Symbol: SO Exchange: NYSE

Company Profile

Southern Company is a utility company that produces and distributes electricity to more than four million customers in the southeastern U.S. The company owns electric utilities in four states, including Alabama, Georgia, Florida and Mississippi. Southern Company also provides fiber optics and wireless communications services. SO shares are a component of the S&P 500

Key Products & Services:
Alabama Power, Georgia Power, Mississippi Power, Gulf Power, Southern LINC Wireless and Southern-Telecom

Target Investor:
Style:   What's this?
Risk:

Key Statistics 2005 2006 2007 2008 2009 2010
Revenue ($ millions) $13,554.0 $14,356.0 $15,353.0 $17,127.0 $15,743.0 $17,456.0
EPS $2.13 $2.10 $2.28 $2.25 $2.06 $2.36
Dividend $1.48 $1.54 $1.60 $1.66 $1.73 $1.80

DRIP Plan Summary:
Shares Needed to Qualify: 1
Minimum Additional Investment: $25
Maximum Additional Investment: $300,000/year
Additional Purchase Discount: None
Purchase Trading Fee: Company paid
Dividend Reinvestment Trading Fee: Company paid
Dividend Reinvestment Service Fee: Company paid

Plan Prospectus

Investor Contact Information:
Transfer Agent: BNY Mellon Shareowner Services
Mail: SCS Stockholder Services
P.O. Box 54250
Atlanta, GA 30308
Phone: 800-554-7626
IR website: http://investor.southerncompany.com/


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