Limited Brands Inc.

Ticker Symbol: LTD Exchange: NYSE

Company Profile

Limited Brands, through its subsidiaries, sells lingerie, personal care and beauty products, apparel and accessories. The company operates more than 2,600 stores in the U.S., and its brands are sold in an additional 800 company-owned and franchised locations worldwide. LTD shares are a component of the S&P 500

Key Products & Services:
Victoria's Secret, Bath & Body Works, Pink, Henri Bendel, La Senza and White Barn Candle Co

Target Investor:
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Risk:

Key Statistics 2005 2006 2007 2008 2009 2010
Revenue ($ millions) $9,669.0 $10,671.0 $10,086.0 $9,043.0 $8,632.0 $9,613.0
EPS $1.66 $1.68 $1.89 $0.65 $1.37 $2.42
Dividend* $0.60 $0.60 $0.60 $0.60 $0.60 $4.60

* LTD distributed two special dividends totaling $4 during 2010


DRIP Plan Summary:
Shares Needed to Qualify: 1
Minimum Additional Investment: $50
Maximum Additional Investment: $10,000/transaction, $120,000/year
Additional Purchase Discount: None
Purchase Trading Fee: Company paid
Dividend Reinvestment Trading Fee: Company paid
Dividend Reinvestment Service Fee: Company paid

Plan Prospectus

Investor Contact Information:
Transfer Agent: BNY Mellon Shareowner Services
Mail: Bank of NY Shareowner Services
P.O. Box 358035
Pittsburgh, PA 15252
Phone: 866-875-7975
IR website: http://www.limitedbrands.com/investors/default.aspx


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